{"id":5535,"date":"2018-12-21T09:28:30","date_gmt":"2018-12-21T08:28:30","guid":{"rendered":"https:\/\/wpgzm.dev.euvic.pl\/?p=5535"},"modified":"2019-09-09T12:59:21","modified_gmt":"2019-09-09T10:59:21","slug":"spot-do-mieszkancow","status":"publish","type":"post","link":"https:\/\/metropoliagzm.pl\/en\/2018\/12\/21\/spot-do-mieszkancow\/","title":{"rendered":"Spoty promuj\u0105ce Metropoli\u0119. Mieszka\u0144cy \u015al\u0105ska i Zag\u0142\u0119bia graj\u0105 samych siebie, wspieraj\u0105 ich: Micha\u0142 Czernecki, Kasia Mo\u015b oraz Marcin Wyrostek"},"content":{"rendered":"<div class=\"pdf-block\"><div class=\"pdfprnt-buttons  pdfprnt-new pdfprnt-buttons-post pdfprnt-top-right\"><div class=\"jssocials-share jssocials-share-twitter\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/share?url=https:\/\/metropoliagzm.pl\/en\/wp-json\/wp\/v2\/posts\/5535;text=5535\" class=\"jssocials-share-link\"><i class=\"fa fa-twitter jssocials-share-logo\"><\/i><\/a><\/div><div class=\"jssocials-share jssocials-share-facebook\"><a target=\"_blank\" href=\"https:\/\/facebook.com\/sharer\/sharer.php?u=https:\/\/metropoliagzm.pl\/en\/wp-json\/wp\/v2\/posts\/5535\" class=\"jssocials-share-link\"><i class=\"fa fa-facebook jssocials-share-logo\"><\/i><\/a><\/div><div class=\"jssocials-share jssocials-share-pinterest\"><a target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/bookmarklet\/?&amp;url=https:\/\/metropoliagzm.pl\/en\/wp-json\/wp\/v2\/posts\/5535;description=5535\" class=\"jssocials-share-link\"><i class=\"fa fa-pinterest jssocials-share-logo\"><\/i><\/a><\/div><a href=\"https:\/\/metropoliagzm.pl\/en\/wp-json\/wp\/v2\/posts\/5535?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/metropoliagzm.pl\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"View PDF\" \/><\/a><a href=\"https:\/\/metropoliagzm.pl\/en\/wp-json\/wp\/v2\/posts\/5535?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/metropoliagzm.pl\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Print Content\" \/><\/a><\/div><\/div><div class=\"post-block-pdf\"><div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-right\"><a href=\"https:\/\/metropoliagzm.pl\/en\/wp-json\/wp\/v2\/posts\/5535?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/metropoliagzm.pl\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"View PDF\" \/><\/a><a href=\"https:\/\/metropoliagzm.pl\/en\/wp-json\/wp\/v2\/posts\/5535?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/metropoliagzm.pl\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Print Content\" \/><\/a><\/div><p><strong>Najlepszymi ambasadorami Metropolii s\u0105 jej mieszka\u0144cy, dlatego oni s\u0105 bohaterami film\u00f3w promocyjnych GZM. W czwartek wieczorem (20 grudnia) odby\u0142a si\u0119 premiera spotu, kt\u00f3ry jest skierowany do nas, naszych s\u0105siad\u00f3w, przyjaci\u00f3\u0142, znajomych, rodziny \u2013 mieszka\u0144c\u00f3w \u015al\u0105ska i Zag\u0142\u0119bia. W\u015br\u00f3d kilkunastu os\u00f3b, kt\u00f3re wyst\u0119puj\u0105 w filmie, jest r\u00f3wnie\u017c Micha\u0142 z Sosnowca.\u00a0\u00a0\u00a0 <\/strong><\/p>\n<p>\u2013 Zawsze wola\u0142em ludzi \u0142\u0105czy\u0107 ni\u017c dzieli\u0107, dlatego bardzo spodoba\u0142a mi si\u0119 idea Metropolii i pomys\u0142 spotu t\u0119 ide\u0119 ilustruj\u0105cego \u2013 m\u00f3wi Micha\u0142 Czernecki.<\/p>\n<p>Taki by\u0142 r\u00f3wnie\u017c zamys\u0142 tw\u00f3rc\u00f3w spotu. Film ma zrywa\u0107 ze stereotypami, zasypywa\u0107 podzia\u0142y mi\u0119dzy \u015al\u0105skiem i Zag\u0142\u0119biem, pokaza\u0107, \u017ce mimo podzia\u0142\u00f3w tworzymy metropolitaln\u0105 wsp\u00f3lnot\u0119.<\/p>\n<p>\u2013 Na planie w skupieniu, ale te\u017c z rado\u015bci\u0105 i w najlepszej komitywie, pracowali ludzie reprezentuj\u0105cy bardzo r\u00f3\u017cne rejony nie tylko naszej Metropolii, ale te\u017c i Polski w og\u00f3le. Traktuj\u0119 to jako dobr\u0105 prognoz\u0119 dla jako\u015bci i zasi\u0119gu spotu \u2013 dodaje Micha\u0142 Czernecki.<\/p>\n<p>Metropolia przygotowa\u0142a r\u00f3wnie\u017c spoty skierowane do turyst\u00f3w oraz \u015brodowisk gospodarczych. Ich premiera mia\u0142a miejsce podczas COP24.<\/p>\n<p>\u2013 Chcemy zrywa\u0107 ze stereotypem,jakoby miasta i gminy Metropolii by\u0142y cz\u0119\u015bci\u0105 ponurego i nieciekawego regionu,kt\u00f3ry zmaga si\u0119 z konsekwencjami przeobra\u017ce\u0144 gospodarczych i spo\u0142ecznych &#8211; m\u00f3wi Kazimierz Karolczak, przewodnicz\u0105cy zarz\u0105du GZM.<\/p>\n<p>W metropolitalnej strefie podczasCOP24 w by\u0142ej siedzibie Muzeum \u015al\u0105skiego, w autobusach kursuj\u0105cych na lotnisko oraz na terenie portu lotniczego, ka\u017cdy z film\u00f3w w dw\u00f3ch wersjach j\u0119zykowych by\u0142 emitowany ponad 1200 razy.<\/p>\n<p>\u2013 Zale\u017cy nam, aby nasze spoty odbiega\u0142y od powszechnie przyj\u0119tej konwencji materia\u0142\u00f3w promuj\u0105cych miasta i regiony \u2013 m\u00f3wi Rafa\u0142 Kurowski, dyrektor Departamentu Promocji i Komunikacji Spo\u0142ecznej Urz\u0119du Metropolitalnego.<\/p>\n<p>\u2013 Chcemy, aby narracj\u0119 prowadzi\u0142y osoby, kt\u00f3re b\u0119d\u0105 wiarygodne z punktu widzenia mieszka\u0144c\u00f3w. Unikamy tak\u017ce stylu, w kt\u00f3rym dominuj\u0105 zdj\u0119cia dronowe albo sztampowe uj\u0119cia obiekt\u00f3w i krajobraz\u00f3w \u2013 dodaje.<\/p>\n<p>Przez najbli\u017csze tygodnie spoty b\u0119d\u0105 promowa\u0142y Metropoli\u0119 w mediach spo\u0142eczno\u015bciowych. W przysz\u0142ym roku planowana jest kampania w salach kinowych, na YouTube oraz w regionalnych stacjach telewizyjnych. Ka\u017cdy film przygotowano w dw\u00f3ch wersjach j\u0119zykowych \u2013polskiej i angielskiej, oraz w\u00a0 trzech wariantach czasowych: 120-sekundowym (media spo\u0142eczno\u015bciowe), 30-sekundowym (sale kinowe i stacje telewizyjne) oraz 5-sekundowym (pre-roll na YouTube).<\/p>\n<p>Opr\u00f3cz Micha\u0142a Czerneckiego w spotach zobaczymy r\u00f3wnie\u017c Marcina Wyrostka, kt\u00f3ry wraz z innymi bohaterami filmu promuje atrakcje turystyczne i kulturalne Metropolii, a tak\u017ce Katarzyn\u0119 Mo\u015b,prezentuj\u0105c\u0105 potencja\u0142 gospodarczy i naukowy GZM. W tych spotach r\u00f3wnie\u017c wyst\u0119puj\u0105 osoby zwi\u0105zane z Metropoli\u0105. Producentem film\u00f3w jest AG Studio z Tarnowskich G\u00f3r.<\/p>\n<div class=\"post-author\" style=\"font-size:13px\">admin tresc<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Najlepszymi ambasadorami Metropolii s\u0105 jej mieszka\u0144cy, dlatego oni s\u0105 bohaterami film\u00f3w promocyjnych GZM. W czwartek wieczorem (20 grudnia) odby\u0142a si\u0119 premiera spotu, kt\u00f3ry jest skierowany do nas, naszych s\u0105siad\u00f3w, przyjaci\u00f3\u0142, znajomych, rodziny \u2013 mieszka\u0144c\u00f3w \u015al\u0105ska i Zag\u0142\u0119bia. W\u015br\u00f3d kilkunastu os\u00f3b, kt\u00f3re wyst\u0119puj\u0105 w filmie, jest&#8230;<\/p>","protected":false},"author":161,"featured_media":9254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[236,242],"tags":[262,253,750],"class_list":["post-5535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gzm","category-mieszkancy","tag-gzm","tag-metropolia","tag-spot-promocyjny-metropolia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spoty promuj\u0105ce Metropoli\u0119. 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